MULTIMEDIA
The idea of the animated short film came from the need to explain some aspects related to the biology and development of mosquitoes, under the pretext of a "Research". The animated short film is mainly aimed at an audience of young and very young people. In fact, the primary school boys and girls were chosen as the target for the dissemination of the video. The video opens with a moment of daily life, i.e. the ring of the school bell, and a little girl (Alice) who has the task of carrying out a research on mosquitoes. The worried look of the little girl suggests her lack of knowledge on this subject and this allows the introduction of a second animated character, her schoolmate Marco who knows much more about mosquitoes. With the help of recorded footage, the child has the task of explaining to his friend some important facts about mosquitoes. Specifically, it was decided to propose historical curiosities about mosquitoes, in order to stimulate the viewer's interest, to then move on to the role that mosquitoes play in the ecosystem, to the description of their life cycle and, finally, to the basics of mosquito control.
"Mosquito Research"
A second video can be defined as the sequel to "Mosquito Research". The reference public here is wider, we could say generalist; in fact, we are faced with more complex concepts, but the use of animated characters is maintained. The new element of this video is represented by animated infographics or "motion graphics" to explain the concepts.
In addition to the well-known character of the little girl (Alice), who has now grown up and attends the upper classes, a new protagonist has been introduced: the "mosquito expert".
He converses with her through her PC and has the task of illustrating the main aspects that concern mosquitoes and the consequences of their bites, with particular emphasis on the health problems. Finally, the video illustrates what and how much is being done at an institutional level in terms of prevention.
The video tries to answer, in an original and effective way (we hope!), the following questions:
- How dangerous are mosquitoes?
- What are the diseases that mosquitoes can transmit?
- How do the viruses that transmit these diseases move?
- Where have epidemics of these diseases developed in recent years?
- How can people get sick with these diseases?
- How can we reduce the risk of spreading these diseases?
- How can we know if certain mosquito-borne viruses are circulating in a specific area?
"Who's afraid of mosquitoes?"
The following video, created earlier than the other two, is still one of the dissemination tools aimed at spreading knowledge about mosquitoes and the preventive actions to be taken for their control.
The video aims to educate pupils in schools and possibly entire households about the biology of the mosquito, and how to control this insect. However, it is clearly different from the typical and popular documentary construct where there is a voiceover that describes phenomena or illustrates concepts.
Three boys were chosen to be the stars of this documentary, which age represent the target audience more precisely. Dynamic interviews accompanied by fast-paced music were used to attract and hold the viewer’s attention. The questions asked to respondents were designed to bring out false beliefs and any shortcomings on the subject, in turn, they were then all rectified.
"Mosquitoes hunters"
IPLA Spa has designed and created, as part of the Piedmont Mosquito Abatement Plan, two radio commercials that were broadcast on local radios.
These additional tools have been designed mainly with the aim of providing citizens with information on how to contact specialized technical personnel and find information on good practices that should be adopted to prevent the development and the proliferation of mosquitoes.
Spot 1
Spot 2
Last modified: Mar 2023
